Campaign Project, Pratt Institute, Spring 2016.

Lyft Campaign Concept

To promote the safest ridesharing service, more preferred by Women, Lyft has started a sponsor program with New York City bars, clubs and nightlife venues to help make sure you get home safely after a night out in the city. If the establishment displays Lyft’s Glowstache, it is a part of the sponsor program, and if you need a ride, they are obligated to call you one, and you get 15% off of your fare.